AVON LIVING: CONCEPT, CREATIVE STRATEGY, ART DIRECTION, DESIGN + 360º ACTIVATION
The Avon Living brand grew out of a need to increase Avon’s home category. As part of the regular brochure, with no storytelling or real visual appeal, we needed to think of something vastly different than older attempts—that would create a real buzz in the Rep community. So, we developed a lifestyle brand and execution that closely resembled a home and lifestyle magazine. We wrote exclusive content—tips, cooking and decorating ideas—that were used on the Avon website and blog. We armed our Reps with social media assets and content that they could push onto their own channels, and could customize for their own e-stores. Avon Living was a hit with consumers and Avon Reps—it increased Reps' average order by 14% in its first year.
PHOTOGRAPHERS INCLUDE: GRACE HUANG, DAYMION MARDEL, COLIENA RENTMEESTER, JONNY VALIANT