LUCKY MAGAZINE BRAND PROMOTION + ADVERTISING
Lucky ad campaign: Chic Meets Street campaign in WWD, Scott Schuman’s (TheSartorialist.com) first advertising collaboration, made news because Lucky was showing the growing influence of "street style."
Shopping bags: if you couldn’t afford to buy a designer bag, we designed these tongue-in-cheek versions of paper ones that looked just as chic!
-Ad for the Lucky at Your Service App, the first magazine app at Conde Nast. We got wide media coverage, and became a “top ten app” the month of its launch on itunes.
Fashioned for the future: ad for Lucky’s 10 year anniversary, shwoing how Lucky been ahead of the pack when it came to bringing print and digital technology together.
A few of Lucky’s advertiser projects:
-Lucky’s iconic stickers, custom-designed as flip flops for Havaianas.
-Lucky’s stickers designed for Revlon’s new lip launch.
-Macys/RACHEL by RACHEL RAY: brand advertising for the launch of the first collection.
-The Gap Holiday Wrap kit: Lucky sent our own branded “wrap kit” to advertisers and VIPs for the holidays, and they became a sought-after gift. The Gap asked us to design a custom one for them.
Lucky Shops NYC Event: Crowds would line up for hours, and celebrities would walk the red carpet for the biggest shopping event in NYC. I led the creative team for 5 years of Lucky Shops. Each year we envisioned the overall concept, and then carry it through everything from print ads, website, shopping bags, unique event displays, bus sides, location signage, even a Times Square billboard. We also partnered with HSN, Bluefly, Amex and others to bring the Lucky Shops experience to those who couldn't make it to New York, with exclusive items by Lucky's favorite designers online, on QVC, and on other shopping TV shows.