mark. RELAUNCH BRAND STRATEGY + 360º CREATIVE EXECUTION

Our goal was to introduce mark. to a consumer who was edgier and a bit more adventurous with her look. She’s the cool girl you’d see on the street, and wanted to know what was in her makeup bag, or watch her “Beauty Haul.” Savvy, approachable, and not afraid to try something new, that was the heart of the brand’s relaunch, and we created innovative, customizable, magnetic, insta-worthy packaging and cool visuals that would pique this customer's curiosity,

PHOTOGRAPHY:  LUCY HALE: MAX ABADIAN   STILLS: RICK BURDA    MODELS: ARTHUR BELEBEAU