FRAGRANCE BRANDING + 360º CREATIVE EXECUTION

CONCEPT, CREATIVE CONTENT AND ART DIRECTION OF NEW AND RELAUNCHED FRAGRANCES. Evoking the spirit of a scent is always challenging, but I loved being able to challenge the “old look”, create impactful images, but still be true to each brand. We modernized a number of Avon’s iconic older brands (Haiku, Little Black Dress) and introduced new ones to our consumer. It was a true pleasure to collaborate with some of the best beauty and fashion photographers in the industry.

SO VERY SOFIA by SOFIA VERGARA, shot by Walter Chin

SO VERY SOFIA by SOFIA VERGARA, shot by Walter Chin

Social media for launch and promotion: Instagram activation used BTS footage, live video and contest

Social media for launch and promotion: Instagram activation used BTS footage, live video and contest

SO VERY SOFIA fragrance launch sizzle video, BTS and interview with Sofia, for social media, site, and event use.


PRIMA FRAGRANCE LAUNCH CAMPAIGN, featuring ABT Prima Ballerina COURTNEY LAVINE, shot by ALEXI LUBOMIRSKI. The 360º campaign featured a brand video, an interview that was also featured on the Avon blog, along with social media presence on both Courtney’s and our social media channels. And, because Prima wasn’t available in stores, we created a mood and scent profile board for Reps and consumers.

PRIMA FRAGRANCE LAUNCH CAMPAIGN, featuring ABT Prima Ballerina COURTNEY LAVINE, shot by ALEXI LUBOMIRSKI. The 360º campaign featured a brand video, an interview that was also featured on the Avon blog, along with social media presence on both Courtney’s and our social media channels. And, because Prima wasn’t available in stores, we created a mood and scent profile board for Reps and consumers.

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Relaunch of the iconic
Haiku collection,
shot by David Slipjer

 
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PHOTOGRAPHERS INCLUDE:
WALTER CHIN, VICTOR DEMARCHELIER, MATTHIAS VRIENS-MCGRATH, NICHOLAS MOORE, DAVID SLIPJER, ALEXI LUBOMIRSKI, ARTHUR BELEBEAU, DAYMION MARDEL,
MAX ABADIAN, ALEXEI HAY, RICHARD PIERCE, KEVIN CREMENS