FRAGRANCE BRANDING + 360º CREATIVE EXECUTION
CONCEPT, CREATIVE CONTENT AND ART DIRECTION OF NEW AND RELAUNCHED FRAGRANCES. Evoking the spirit of a scent is always challenging, but I loved being able to challenge the “old look”, create impactful images, but still be true to each brand. We modernized a number of Avon’s iconic older brands (Haiku, Little Black Dress) and introduced new ones to our consumer. It was a true pleasure to collaborate with some of the best beauty and fashion photographers in the industry.
Relaunch of the iconic
shot by David Slipjer
PHOTOGRAPHERS INCLUDE: WALTER CHIN, VICTOR DEMARCHELIER, MATTHIAS VRIENS-MCGRATH, NICHOLAS MOORE, DAVID SLIPJER, ALEXI LUBOMIRSKI, ARTHUR BELEBEAU, DAYMION MARDEL,
MAX ABADIAN, ALEXEI HAY, RICHARD PIERCE, KEVIN CREMENS