TRUE COLOR LAUNCH: BRAND STRATEGY + 360º CREATIVE EXECUTION

The True Color Launch was Avon's biggest color launch in ten years, with more than 500 SKUs. We wanted to reach this customer in a direct and authentic way, positioning the product as hero and giving her the affordable, quality beauty items she wanted—and then showing her how easy it is to use them. Below: The iconic brochure introduces the brand concept and creative execution. The Representative site + mobile content was developed as a sales too and a product guide. Social media content was created for Reps to post highlighted visuals, brand messaging, and educate consumers. Instagram shows the effortless beauty and the bold simplicity of the brand.

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NEW VISUAL STYLE FOR TRUE COLOR BRAND: bright, bold and clean and confident visuals become the model and still photography guidelines, as well as guides for lighting, styling, hair, makeup and model selections.

MODEL PHOTOGRAPHY: DAVID ROEMER   STILLS: ROGER CABELLO