TRUE COLOR LAUNCH: BRAND STRATEGY + 360º CREATIVE EXECUTION
The True Color Launch was Avon's biggest color launch in ten years, with more than 500 SKUs. We wanted to reach this customer in a direct and authentic way, positioning the product as hero and giving her the affordable, quality beauty items she wanted—and then showing her how easy it is to use them. Below: The iconic brochure introduces the brand concept and creative execution. The Representative site + mobile content was developed as a sales too and a product guide. Social media content was created for Reps to post highlighted visuals, brand messaging, and educate consumers. Instagram shows the effortless beauty and the bold simplicity of the brand.
NEW VISUAL STYLE FOR TRUE COLOR BRAND: bright, bold and clean and confident visuals become the model and still photography guidelines, as well as guides for lighting, styling, hair, makeup and model selections.
MODEL PHOTOGRAPHY: DAVID ROEMER STILLS: ROGER CABELLO