VIDEO CONTENT CREATION

Concepting and creating content—whether it's a quick "moment" that becomes an engaging Instagram story, or longer form, informative interview on You Tube—this is where I feel my creativity powering on all cylinders. Shown here is a sampling of that work: a full range of video content, from low-budget "how to" hair and nail tutorials, to "captured on the street" vignettes, to full scale advertising recruitment videos. From concept to execution, I have been involved in various creative capacities, as concept creator, creative director and designer, and as the creative voice on the client side, working with advertising agencies and video production houses.

MARK.— BE BEAUTY BRAVE The introduction of the "new" mark., starring Lucy Hale, our Celebrity Brand Ambassador. Lucy's styling and makeup reflect the new "edgier" look of the brand. Production by Pellicule Film.

KELSEY’S FAVORITE NEW MARK PRODUCTS

Celebrity Makeup Artist Kelsey Deenihan shares her favorite new Mark products— all customizable!

BUENOS AIRES INSTANT VACATION
BTS for all social media platforms and press. Lucy stills shot by Matthias Vriens, Video production by Pellicule Film.

ST. BARTS INSTANT VACATION
Lucy Hale for our St. Barts capsule collection—social media and sizzle reel. Lucy shot by Matt Jones, Video production by Pellicule Film.

LUCKY MAGAZINE SHOPPING “ALPHAS”
These Alpha Shoopers will never stop shopping, and showed our advertisers that when they want something, nothing will stop them!

JAMIE GREENBERG COLOR TRENDS: Wonderfleur Collection
Short seasonal makeup trend video with Celebrity Makeup Artist and popular Influencer Jamie Greenberg.

REBECCA MINKOFF + MARK COLLAB
Rebecca Minkoff collaborated with mark. to design an exclusive bag. We also collaborated on the makeup looks for her Fall Fashion Week show. Production by Good Engine.

THIS IS BOSS LIFE
EFFIE GOLD AWARD 2018
Avon Rep Recruiting TV and Digital Campaign by Terri & Sandy Agency, NYC. My role: "client voice" and collaborator throughout the entire shoot and edit production.

DO IT YOURSELF! HAIR TUTORIAL VIDEO
Using mark. staff, (and our conference room), we made a collection of quick, inexpensive "how to" hair trend You Tube videos using our hair tools and products. Produced by Michelle Moran.

HOW TO: GET LUCY’S RED LIP LOOK

AVON PRIMA, featuring ABT Prima Ballerina Courtney Lavine, shot by Alexi Lubomirski. inspired by the grace and beauty of ballet.

LUCKY SHOPS
Sizzle reel for press, sponsors and to entice advertisers to join next year’s Lucky Shops. Production by Fountainhead.

Ashley Greene for Mark Very Sassy fragrance

LUCKY MAGAZINE NYC BOUTIQUE CRAWL
Sizzle reel for press, sponsors, and advertisers showing highlights of the first Lucky Boutique Crawl in NYC.

SO VERY SOFIA BY SOFIA VERGARA
Launch and BTS video for Sofia Vergara’s first Avon fragrance. Ad shot by Walter Chin.

WHAT’S IN YOUR MAKEUP BAG? Brand Awareness Video
We partnered with Badger + Winters for this ”On the Street” video shot with our Kelsey Deenihan, well-known celebrity makeup artist.

MARK. FALL + HOLIDAY TRENDS
mark. Fashion + Beauty Trend sizzle reel for press and representatives. Production by Pellicule Film.

MARK POUT VELVET LIP PAINTS
Quick product video to use on FB, Twitter, and for Reps to send to thier clients and p0st on their store pages.

LUCKY MAGAZINE BRAND PRESENTATION INTRO
To be used at the beginning of our sales pitches. Produced by Stiletto.

GET THE LOOK WITH JAMIE GREENBERG
A seasonal "Get the Look" video, starring our very personable Celebrity Makeup Artist, Jamie Greenberg. Production by Michelle Moran and Pellicule Film.

LUCKY AT YOUR SERVICE APP
Taxi TV ad for Lucky magazine’s new shopping app. This video played in taxis throughout NYC fall fashion week. Animation by Dorian Orange.