CASE STUDY 1: FROM “THE DAUGHTERS OF AVON” TO BEAUTY-ADDICTED TRENDSETTERS: MARK BEAUTY & FASHION REBRAND STRATEGY AND EXECUTION

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CASE STUDY 2: CREATE A NEW DESTINATION AND A NEW REVENUE STREAM: “AVON LIVING” BRAND STRATEGY AND EXECUTION.

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CASE STUDY 3: CREATE CURATED, EXCLUSIVE “BRANDS”: AVON FASHION AND JEWELRY BRAND STRATEGY AND EXECUTION.

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CASE STUDIES: 1. REBRANDING FOR A NEW GENERATION; 2. THE CREATION OF A NEW REVENUE STREAM; 3. A BRAND STRATEGY TO RE-ENERGIZE A SLUGGISH CATEGORY