HOME + LIVING CONCEPT, BRANDING, EXECUTION
AVON LIVING: CONCEPT, CREATIVE STRATEGY, ART DIRECTION, DESIGN + ACTIVATION
The Avon Living brand grew out of a need to save Avon’s home category. We needed to think of something vastly different than just putting the items in the 150 page brochure with all the beauty and fashion. Something that would create a buzz with the Sales Reps. We developed a lifestyle brand and used our products to design a home and lifestyle magalog. We wrote exclusive content—tips, cooking and decorating ideas—that were used on the Avon website and blog. We armed Reps with social media assets and content that they could push onto their own e-stores. Avon Living was a hit with consumers and Reps—it increased their average order by 14% in its first year.
LANDING PAGE DESIGN
MAGALOG CONCEPT, CREATIVE/ART DIRECTION + DESIGN
WE USED OUR INFLUENCERS TO PUSH THE SOCIAL MEDIA CONTENT WE DEVELOPED ON THEIR OWN PLATFORMS, AND CREATED BEAUTIFUL LIFESTYLE IMAGES FOR OURS.
THE KNOT + THE NEST
The Knot and The Nest were the bridal, wedding destination—then the newlywed living, and entertaining destination— sister brands created by the XO group. The magazines and sites had tools and articles needed to plan and have a wedding, and then start a life together. I redesigned the Knot site, magazine, books and created the Nest brand, site and magazine…even a credit card!
SPREAD FROM THE KNOT MAGAZINE
SPREAD FROM THE NEST MAGAZINE
SPREAD FROM THE KNOT MAGAZINE
SPREAD FROM THE NEST MAGAZINE