MARK. RELAUNCH BRAND STRATEGY + 360º CREATIVE EXECUTION

THE GOAL: introduce Mark. to the adventurous beauty consumer—the cool girl you see on the street, and want to know what’s in her makeup bag, or watch her YouTube “Beauty Haul.” Trend-savvy, but still approachable, that was the heart of the brand’s relaunch. We created innovative, customizable, magnetic, insta-worthy packaging, trendy makeup and styling on “cool-looking” models and a “dare to..” POV that piqued this customer's curiosity.

THE CONCEPT: DARE TO BE…BEAUTY BRAVE. The rebrand concept started with the idea of the cool girl with the confidence to wear the latest beauty trend, or her own unique look. You see her on the street, and want to know what’s in her makeup bag, or watch her YouTube “Beauty Haul.” From there, we imagined this “beauty brave” girl— the one who dares to walk out of the house with nothing but purple lips, or whatever the new makeup look trend may be. She likes to experiment and loves to show off her cool, one-of-a-kind looks.

LANDING PAGES, “MAGALOG”, SOCIAL MEDIA + DIGITAL MARKETING Highlighted makeup trends and our fun, innovative packaging and products. Brand voice and product naming linked to the customizable, magnetic cosmetics and the idea of being confident enough to try the newest trend and have fun with it.