TRUE COLOR LAUNCH: BRAND STRATEGY + 360º CREATIVE EXECUTION
THE GOAL: Launch Avon's biggest color line in ten years, with more than 500 SKUs, with the energy, excitement and look of a department store brand. This customer wants affordable, quality beauty items, shown to her in an authentic way. We positioned the product as hero, and showed her how easy it was to use them. Below: The launch on AVON.COM, digital marketing and in the iconic AVON BROCHURE introduced the brand concept and creative execution. .Social media content was created for Reps to post visuals, brand messaging, and educate the consumer, while showing the effortless beauty and the bold simplicity of the brand.
