BEAUTY BRANDING: CREATIVE CONCEPT, CONTENT, SHOOT DIRECTION AND DESIGN FOR SKINCARE + COSMETICS

PHOTOGRAPHERS INCLUDE: ARTHUR BELEBEAU, KEVIN CREMENS, BRUNO JUMINET, DAYMION MARDEL, TOM MEDVEDICH, DAVID ROEMER, RICHARD PIERCE, KEATE, KENNETH WILLARDT

AVON SKINCARE
Avon was trying to gain back their reputation as skincare experts, with innovative products at a “mass-tige” price point. Our creative strategy included luxe-looking product, highlighting innovation and ingredient-focused creative Ecomm, digital marketing and social media below. For corresponding video content, go to my VIDEO page, HERE.

MARK PR TREND BOOK + E-BROCHURE for Press + Sales

IT COSMETICS
Design and asset art direction for It Cosmetic’s launch on Amazon; Video for Tik Tok and other platforms; Art direction and design of assets for social media.

IN-STORE BRANDING/SIGNAGE FOR AURA SCIENCE STORES
Shiseido and Limited Brands partnered on a retail beauty concept that was launched in 12 cities in the US: an affordable, high quality, beautiful retail concept of skin care, fragrance and makeup. The look was minimal and serene, and the images played well off of the stark all-white, modern stores.