BEAUTY BRANDING: CREATIVE CONCEPT, CONTENT, SHOOT DIRECTION AND DESIGN.
Avon Beauty was trying to stake a place in the “mass-tige” beauty market, so our strategy included luxe product and ingredient-focused creative, below.
The Mark brand has always remained on-trend, chic, and one that doesn't take itself too seriously. We attracted the beauty-loving, fashion-forward customer. For corresponding video content, go to my VIDEO page, HERE.
PHOTOGRAPHERS INCLUDE: ARTHUR BELEBEAU, REGAN CAMERON, CHRIS CRAYMER, KEVIN CREMENS, BRUNO JUMINET, DAYMION MARDEL, DAVID ROEMER, RICHARD PIERCE, KENNETH WILLARDT
MARK Trend PR book/e-brochure
PHOTOGRAPHERS: VICTOR DEMARCHELIER, BRUNO JUMINET, ARTHUR BELEBEAU, KEATE
IN-STORE BRANDING/SIGNAGE FOR AURA SCIENCE STORES
Shiseido and Limited Brands partnered on a retail beauty concept that was launched in 12 cities in the US: an affordable, high quality, beautiful retail concept of skin care, fragrance and makeup. The look was minimal and serene, and the images played well off of the stark all-white, modern stores.
PHOTOGRAPHERS INCLUDED: DAN FORBES, RICHARD PIERCE, KENNETH WILLARDT