FASHION: CREATIVE STRATEGY, CONCEPT, ART DIRECTION, DESIGN—PRINT, ECOMM + DIGITAL CONTENT CREATION
BRAND/MARKETING CREATIVE FOR LUCKY MAGAZINE
MARK FASHION MULTI-PLATFORM EXECUTION
HOME PAGE
EMAIL MARKETING
INSTAGRAM FEED
CATALOG DESIGN
TREND APP DESIGN
MARK’S NEW LOOK: PHOTOGRAPHY, STYLING: Using more contemporary makeup, hair styling and fashion styling—as well as a new selection of models—we positioned Mark as a brand that isn’t afraid to try new trends.
MARK FASHION VIDEO CONTENT: A small sampling of fashion video content. Check out more in my VIDEO section.
Mark’s collaboration with Rebecca Minkoff
Fall/Holiday Trend Sizzle Reel
Behind The Scenes of Lucy Hale’s Capsule Collection shoot.
AVON FASHION REBRANDING: ECOMM, DIGITAL MARKETING, SALES TOOLS, CONTENT, STYLING + PHOTOGRAPHY
New style direction, concepts and execution for Avon fashion. Changes were made to product development, merchandising, styling and photography to make Avon a “fashion brand” and destination:. The rebranding told seasonal and trend stories, with a more editorial feel. New models, styling, photographers, and shooting with a sense of surroundings, enhanced the look of the clothing, and gave Avon fashion a new, exciting look and feel.
FASHION COLLECTION HOMEPAGE
EMAIL MARKETING
INSTAGRAM STORIES SALES REP FACEBOOK “TOOL” FOR STYLING OUTFITS
AVON FASHION’S NEW LOOK: Reinvigorating Avon Fashion called for an complete reimagining of the category: An editorial feel with a more modern, aspirational look was created with new models, hair, makeup and fashion styling and new photographers.
