FASHION: CREATIVE STRATEGY, CONCEPT, ART DIRECTION, DESIGN—PRINT, ECOMM + DIGITAL CONTENT CREATION
MARK. FASHION: COVERS AND PHOTOGRAPHY
FASHION VIDEO CONTENT: Designer collaboration sizzle, Trend PR animation/video, BTS Lucy Hale location shoot for press and consumer. Check out more in the VIDEO section.
FASHION ADS FOR LUCKY MAGAZINE. Check out more Lucky Magazine work HERE.
TRADE CAMPAIGN FOR WOMEN’S WEAR DAILY
AVON FASHION: VISUAL REBRANDING
New style direction, concepts and execution for Avon fashion. Changes were made to all facets of photography and merchandising to make Avon a “fashion brand” and destination:. items were merchandised and even designed, to now tell seasonal and trend stories, with a more editorial feel. New models, styling, photographers, and shooting with a sense of surroundings, enhanced the look of the clothing, and gave Avon fashion a new, exciting look and feel.
FLAIR MAGAZINE: BRANDING, DESIGN, CONTENT, DESIGN, ART DIRECTION of a custom-published title for Hearst Publications